Data Driven Daily Tip - September 18, 2017: If you're sending out email marketing campaigns using Mailchimp, there's a simple setting before you deploy your campaign that can help you make sure you're able to track the maximum amount of data from your click through's into Google Analytics.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.