Data Driven Daily Tip - November 22, 2017: Today I'm going to really quickly show you our process for using Google Analytics Data to Drive Design on your website.

1. We're going to look at your top pages and see which have the highest and lowest bounce rates.

2. Then we're going to dig in further to identify commonalities about those pages that are working

3. We're going to add heatmapping code to your pages with high bounce rates to see where users are clicking / scrolling to and which area's they're not. This will inform us of elements of the page that can be removed or reorganized.

Combining Google Analytics insights with Heatmapping insights will lower your bounce rate by 20% at least.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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