Data Driven Daily Tip - August 31, 2017: We've had a lot of clients ask us about the best way to shorten URLs. We've got a two-in-one solution for you. What is the best way to shorten your URLs? Well my friends, it's not bit.ly, that's for sure. There's a better way. It's the Google Analytics URL Builder Tool. Try it.

But watch this video so you understand how to use it!

Below is a screenshot of the Channel Analysis View you can get when you diligently name your campaigns.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.