READ To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MoreWATCH READ Several years ago, Google starting hiding most organic keyword data under “not provided” in Google Analytics. If you go into Google Analytics and go to Acquisition, Channels, Organic Search, you will see that 98% of your keyword data will show under “not provided.” The way to get around this is to link Analytics…
Read MoreWATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…
Read MoreWATCH READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…
Read MoreWATCH READ Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don’t get sucked in or fall down the rabbit hole. Look…
Read MoreWATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…
Read MoreWATCH READ When businesses ask me how they can get more web traffic, my mind immediately goes to one place – get me your Google Analytics access so I can drill down into your Acquisition Reports to see where your web traffic is coming from. We all want more web traffic, but the best place…
Read MoreWATCH READ I’ve written about the importance of Google Analytics and how to get started setting it up on your website. Now it’s time to dig into how to use it. The best place to start is what everyone wants to know – HOW MUCH WEB TRAFFIC AM I GETTING? This information can be found…
Read MoreWATCH READ Get ready folks, because my 2018 New Year’s Resolution is to blog every day. Yep, that’s right. 365 Paul Hickey blogs. My sincere hope is that each and every one of them provides some value for you in some way to improve your business. Kicking off 2018 is a subject I’m extremely passionate…
Read MoreWATCH READ Flat out, Google Analytics is the most underrated platform. It’s more overlooked and passed on than Kurt Warner, but it actually can win you a Super Bowl, or whatever your business equivalent is. Google Analytics is free, and our data says while 85-95% of websites have it installed, near 100% of business personnel,…
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