READ You may or may not realize it, but 90% of my blog posts are literally answering questions from clients. Here’s one I’ve received several times over the years, and got again recently. Client: “Video question for you … is it better to use Vimeo or YouTube to host our videos? I heard a rumor…

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READ I think it’s important for all businesses to take a step back and reflect on why they do what they do. What’s their story? Not to be fancy, but to identify how your business truly provides value to your customers. How do you do it better than your competition? What is your differentiator? Data…

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READ One of the most common mistakes made by business owners or CEOs regarding their company’s website, is the misuse of Live Chat functionality. In going through a website redesign, improvement or revamp process, they think of websites that they like, appreciate or want to emulate in some way. Oftentimes this is a good exercise,…

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READ “Hey Alexa, how’s my web traffic?” This will be a question we’re all asking by 2020. In January of 2018, TechCrunch reported 39 million Americans (16% of the population) have a Smart Speaker (Amazon Echo, Google Home, Apple HomePod, etc.) While data shows that 66% use the devices for entertainment like playing music, telling jokes,…

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READ The proof is in the data. More than 57 million Americans listen to podcasts regularly. 67% of podcasts are consumed on a smartphone. It is clearly an effective way to market your business, as this is where users’ attention is. You know it. As a consumer, you can multitask. You can drive, workout, read, watch…

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READ I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools. There are some things you really need to know about LinkedIn as a paid advertising platform. While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a…

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READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…

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LISTEN READ Over the past year, it’s become increasingly clear – regular old email marketing just isn’t really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren’t having the same success. Why? I break it down for a prospective client who asked…

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READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…

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WATCH READ Having launched more than 250 websites in the last couple years, I’ve become super familiar with the current landscape of domain ownership. The reality is that that 70% of the time, a business owner or head of marketing really doesn’t know who owns THEIR domain name. As a service provider, we use a…

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