Digital Strategy
Data Over Debate: Businesses NEED Both Facebook & LinkedIn for B2B Marketing
READ Guys, let’s stop wasting our time debating. Let’s just use the data, please. B2B digital marketing strategy needs both Facebook AND LinkedIn. There is no debate, the truth is in the data. Yes, we all agree that LinkedIn is the business platform and Facebook is the leisure platform. You’re hitting Sally CEO on Facebook…
Read MoreWeb Hosting How To: Use Data To Ensure Your Website Never Crashes
WATCH READ There are three things: Data. Opinions. Actions. The second one sucks – get rid of it. You know how I always talk about how anyone with a website should use Google Analytics for 30 minutes a month, right? Boom. Use data to identify when there has been a website traffic spike in the…
Read MoreAddressing your pain points but not letting them rule you – business and running
READ I’m starting to think that the most important skill someone can learn is how to set your mind in a specific direction (also known as “mindset.”) Mindset is not just some froofy feel good inspirational term that Instagram influencers toss around, it’s a real thing. I mean it, you can actually control the way…
Read MoreWordPress How To: Make Your Main Menu Links A Tap-To-Call Phone Number
WATCH READ A super useful and relevant WordPress “how to” is to make your phone number in your website’s main menu clickable / well, “tap-able” for your users on mobile devices. Our 2018 data download showed that average mobile traffic share is 38.7%, up 5% from 2016, and as high as 80% mobile traffic share…
Read MoreDigital Marketing and Analytics: Why Don't Clicks Match Sessions?
READ If you’ve bought any LinkedIn, Facebook or Google Adwords Ads over the last few years you may have noticed in your Google Analytics account that the number of Sessions your ads actually generate can be far less than the amount of “Clicks” your ads get on each platform. The first question is, why is…
Read MoreGoogle Adwords: What Will Get Flagged?
WATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreIs The Instagram Feed On Your Website Still Working?
READ Last week, Instagram made changes to their API without letting Web Developers know, and it affected many third party apps that track analytics, follower growth, follow-backs and more. But it also affected basic websites that simply pull in Instagram feeds. Some WordPress Plug-ins, like Feed Them Social, still have the free version working, but…
Read MoreHow High School and College Students Should Make Money Now
WATCH READ 15 year old me was all about making money, but like most high schoolers, I didn’t want to get a part time job at a restaurant or retail store and make minimum wage, unless my friends all worked at the same spot and it became more of a hang out than a…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
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