WATCH   READ Here’s a helpful tip on how to get data from the Facebook Audience Insights tool to find out the opportunity that exists to grow your business via social media advertising. Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing…

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WATCH   READ “SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!” How many times have I heard this from prospective clients? The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong. First comes content, and not just any old kind of content, but content…

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WATCH LISTEN READ We all know how much attention Instagram Stories get on a daily basis, right? Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.” Well, as an advertiser/marketer, did you know that you can…

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READ What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do…

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READ What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It …

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