I’ve started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools.
There are some things you really need to know about LinkedIn as a paid advertising platform.
While it it may be pretty amazing from an organic content strategy standpoint, it’s still finding it’s way as a paid advertiser.
1. The first thing you need to know is that it’s WAY MORE EXPENSIVE than Facebook. From a cost per click standpoint, it’s 2x the cost of Facebook. From a cost per video view standpoint (a new feature LinkedIn Campaign Manager just added) it’s 3x the cost of Facebook.
2. The next thing you need to know is that the audience list matching capability is limited. You have to have 300 matches minimum to upload a list to LinkedIn Campaign Manager.
3. You have to wait 24 hours for the list to become available for use. I highly recommend performing this step a day before you want to run your first ad to that matched audience.
Here is how to go through the step-by-step process.
Log into Campaign Manager, click “Account Assets”…
Click “Uploaded list audiences”…
Click “Upload a list”…