I've started to write pretty passionately about both LinkedIn and Facebook and their place as B2B marketing tools.

There are some things you really need to know about LinkedIn as a paid advertising platform.

While it it may be pretty amazing from an organic content strategy standpoint, it's still finding it's way as a paid advertiser.

1. The first thing you need to know is that it's WAY MORE EXPENSIVE than Facebook. From a cost per click standpoint, it's 2x the cost of Facebook. From a cost per video view standpoint (a new feature LinkedIn Campaign Manager just added) it's 3x the cost of Facebook.

2. The next thing you need to know is that the audience list matching capability is limited. You have to have 300 matches minimum to upload a list to LinkedIn Campaign Manager.

3. You have to wait 24 hours for the list to become available for use. I highly recommend performing this step a day before you want to run your first ad to that matched audience.

Here is how to go through the step-by-step process.

Log into Campaign Manager, click "Account Assets"...

Click "Uploaded list audiences"...

Click "Upload a list"...

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.