"SOCIAL MEDIA DOESN'T WORK FOR US! WE'VE TRIED IT!"

How many times have I heard this from prospective clients?

The reality is that if social media hasn't worked for your business in the past, you've done it all wrong.

First comes content, and not just any old kind of content, but content that is engaging to your target audience.

The nagging feeling for businesses to be "salesy" with their content always results in the detriment and downfall of their audience on social.

Bringing value, helpful tips, entertaining and escapism type imagery, video, written word and even audio now, are the best ways.

And make it less about your brand, and more about something your audience will be interested in.

Here are some video clips where we elaborate further on this concept.

Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University's Masters of Marketing Program, part of the Owen Graduate School of Business. For a total of 8 hours, Paul and Kate facilitated discussions on Content Strategy, SEO, Facebook Ads, Social Media, Google Adwords and Google Analytics. Other topics discussed include navigating the business world and marketing world from both the agency and client side.

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.