“SOCIAL MEDIA DOESN’T WORK FOR US! WE’VE TRIED IT!”
How many times have I heard this from prospective clients?
The reality is that if social media hasn’t worked for your business in the past, you’ve done it all wrong.
First comes content, and not just any old kind of content, but content that is engaging to your target audience.
The nagging feeling for businesses to be “salesy” with their content always results in the detriment and downfall of their audience on social.
Bringing value, helpful tips, entertaining and escapism type imagery, video, written word and even audio now, are the best ways.
And make it less about your brand, and more about something your audience will be interested in.
Here are some video clips where we elaborate further on this concept.
Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a total of 8 hours, Paul and Kate facilitated discussions on Content Strategy, SEO, Facebook Ads, Social Media, Google Adwords and Google Analytics. Other topics discussed include navigating the business world and marketing world from both the agency and client side.