We all know how much attention Instagram Stories get on a daily basis, right?
Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat's feature in 2016, popularity exploded, as user's attention is all over "Stories."
Well, as an advertiser/marketer, did you know that you can place a Story ad for your business right within the stream of Stories to your target user? Without them even following you on Instagram!
So if you're trying to target high earning women aged 35-55, you can place an Ad for your business right there in the middle of your target persona's story feed.
Now, this has to be a 15 second video that effectively tells your brand story, or at least gets the user to "swipe up" to visit a URL on your website, because creative is the variable for success, however, the Data shows in our 2018 Data Download that Instagram has the most qualified web users per any social media platform, boasting a 39% bounce rate.
The Data says that not only is your audience on Instagram, but that Instagram is the best at sending qualified / quality web traffic to your site. In other words, Instagram has the lowest bounce rate of any social media referral source across verticals. So, you need to know how to run Instagram Swipe Up (to URL) ads so your business can show in the Instagram Story feeds of your target audience.
Thanks for reading, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.