We all know how much attention Instagram Stories get on a daily basis, right?
Well, after the Facebook-owned platform that has more than 500 million daily active users copied Snapchat’s feature in 2016, popularity exploded, as user’s attention is all over “Stories.”
Well, as an advertiser/marketer, did you know that you can place a Story ad for your business right within the stream of Stories to your target user? Without them even following you on Instagram!
So if you’re trying to target high earning women aged 35-55, you can place an Ad for your business right there in the middle of your target persona’s story feed.
Now, this has to be a 15 second video that effectively tells your brand story, or at least gets the user to “swipe up” to visit a URL on your website, because creative is the variable for success, however, the Data shows in our 2018 Data Download that Instagram has the most qualified web users per any social media platform, boasting a 39% bounce rate.
The Data says that not only is your audience on Instagram, but that Instagram is the best at sending qualified / quality web traffic to your site. In other words, Instagram has the lowest bounce rate of any social media referral source across verticals. So, you need to know how to run Instagram Swipe Up (to URL) ads so your business can show in the Instagram Story feeds of your target audience.
Here is more on how to actually place an Instagram Stories Ad with Swipe Up to URL capabilities via Facebook Ads Manager!