READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…

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READ Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done. Let me break it down like this: The average “pondering, pontificating and debating” time is several weeks in most businesses. The average…

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READ I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…

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READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…

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READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…

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READ Listen Brand Marketers (VPs of Marketing, CMOs, Small Business Owners), it’s never going to stop. 🙂 The amount of platforms that your business needs to pay attention to in order to stay relevant, that is. I’ve been WAITING for the day to see the first 8 words of this headline – “Instagram has Launched…

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