Digital Strategy
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READ I really struggled with what to call this blog post. Normally I don’t think about it that much, but this one could have gone in any number of directions: 1. Walk The Talk 2. Walk Your Talk 3. Are Walking Your Talk 4. SEO is Hard AF 5. The Proof Is In The Data…
Read MoreSEO WTF? Google Search Console's Emails Explained
READ Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MoreData Over Debate: Should You Invest Time Into YouTube?
READ Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done. Let me break it down like this: The average “pondering, pontificating and debating” time is several weeks in most businesses. The average…
Read MoreUse Data To Drive More Conversions: Tactical Real Life Example
READ I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…
Read MoreFacebook Now Requiring Consent for Custom Audiences
READ You may be reading a bunch of headlines about changes to Facebook Custom Audiences, Facebook having to change their policies, and this, that and the other. Yes, it’s true, Facebook now requires “consent” for advertisers like us and our clients to use the custom audience feature that we all covet and talk about at…
Read MoreGoogle Adwords To Become "Google Ads" – What Does This Mean For Marketers?
WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreHow To Get Alexa In Your Car, And What This Means For Marketers
READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Read MoreHow To Get Data On Instagram and Twitter Hashtags: Data Driven Daily Tip 170
WATCH READ We’re all about Data, of course, and we use a ton of data sources when compiling Digital Strategy Roadmap Deliverables for our clients. Recently we were asked to reveal some of our top recommended FREE tools for gathering Impressions Data on Hashtag Usage. Check out this video to find out our recommendations! Thanks…
Read MoreWhat Is IGTV? What Will It Mean For Marketers?
READ Listen Brand Marketers (VPs of Marketing, CMOs, Small Business Owners), it’s never going to stop. 🙂 The amount of platforms that your business needs to pay attention to in order to stay relevant, that is. I’ve been WAITING for the day to see the first 8 words of this headline – “Instagram has Launched…
Read MoreInstalling Tracking Code On Your WordPress Website Conversion Pages – Data Driven Daily Tip 169
WATCH READ So, you’re a marketing director, small business owner or digital strategist, and you’re running ad campaigns on Google Adwords, Facebook, LinkedIn, etc. You’re familiar with the fact that these platforms have “tracking pixels” that you can install on your website, as well as on key conversion pages on your website, such as PDF…
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