Listen Read Easily one of the cooler things I’ve done recently is sit down with a teammate of mine at SnapShot Interactive, PM turned Web Developer Chance Strickland. In this podcast, we talk about his journey from waiting tables to developing websites, and his goal of running a marathon on all continents, and a ton…

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Listen Read It’s pretty crazy how many times recently I’ve been asked by clients about Facebook Business Manager. I absolutely love it and swear by it now that I know how to use it, but for a while there I wasn’t sure how to communicate with clients to even get things off the ground. You…

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WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…

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WATCH READ In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity. The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that…

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Listen Read While we typically work directly with clients, we have supported agencies in the past, and will continue to do so if the situation/relationship/opportunity is right, and most of all, if the people are great. Thus, my relationship with the folks at SnapShot Interactive in Nashville is strong. They specialize in video production, and…

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Listen Read I’m in client services, so I see and hear it all. I’ve worked for agencies, with agencies and directly with clients. I’ve worked with salespeople, business development people, project managers, account managers, VPs, CMOs, COOs, CEOs, owners – all of ’em. I have nothing but respect for every one of these roles, but…

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Listen Read This particular client wanted to know how to optimize a library of PDF files for SEO. I thought it would be a good one to record into a podcast form, as this information is valuable for any business looking to maximize SEO value from whitepapers, downloads or any PDFs in their resource library.…

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Listen Read Well, it’s much easier said than done. I’m lucky in that this person is someone who is basically a mentor to me, and I remember our time together vividly. While the sheer fact they even reached out to me as a reference for this new opportunity may have been a dead giveaway we…

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