This particular client wanted to know how to optimize a library of PDF files for SEO.

I thought it would be a good one to record into a podcast form, as this information is valuable for any business looking to maximize SEO value from whitepapers, downloads or any PDFs in their resource library.

Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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