Listen Read Testing out some new amazing technology via an app called Anchor.fm, I was able to get my first podcast up and running recently, and deciding to interview my amazing father, Dan Hickey (@hickeygroup) for some 41+ years of perspective on leadership, coaching and education. Dan is the founder and CEO of Hickey Leadership Group,…
Read MoreWATCH READ In this quick snippet video at SnapShot Interactive, I discuss a relevant example from my past life as a fantasy football blogger on how to build quality SEO link partnerships via audience crossover techniques. Great for building actual quality backlinks and more importantly, web traffic that has a solid chance to convert. It…
Read MoreWATCH READ We tried an experiment recently to see how much extra engagement long from blog posts actually copied and pasted into Facebook posts would get, vs. a simple 1-2 sentence intro and a link to the blog post. The results are pretty interesting. Essentially, we found that when you write an entire blog post…
Read MoreWATCH READ We manage Google Adwords Accounts for a few dozen active clients, with monthly budgets ranging from $500 / month to $35,000 / month. The way Google Adwords works is on a daily budget basis. Each campaign has it’s own daily budget, which, when exhausted, causes clients ads to stop showing for the day.…
Read MoreWATCH READ Recently, we took over a client’s Google Adwords Account and Bing Ads Account and did our typical Google Analytics deep dive to figure out where immediate optimization could occur to trigger short term wins and ROI. This client in particular is straight up eCommerce, selling direct to consumer on the Magento platform. One…
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