I had a ton of fun doing this one. I basically found myself having similar conversations with prospective clients about what the heck digital strategy is.

It’s such a vague term. I get why people might be like “WTF?”

I’m more than happy to break it down all the time, but I recorded my end of a client call one time, so I wouldn’t have to repeat myself over and over again.

Enjoy! 🙂


Yes, digital strategy means we do the following:

  • SEO
  • SEM
  • Social Media
  • Google Adwords
  • Email Marketing
  • Web Design
  • Web Development

But we do it using data that can drive your business into the right direction.

Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story, email me at

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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