Speaking "Client" - We Speak Client | Business Development
  • How To "Speak Client"

    What It Is. What It Means. And Why It’s So Important.

    2 Minute Read

We Speak Client

By: Paul Hickey, Founder and Lead Strategist

Speaking Client is Important to Us. Here’s what it means.

Unfortunately, there’s still an “anti-client” sentiment or at least undertone out there in many agencies. There are “client memes” and “client jokes” as well as “age old adages” that agencies yuck it up over. Some call them “war stories.”

This is because most agencies are focused on their own processes and goals and don’t put themselves in the client’s shoes to understand the client’s goals and how the client can reach their target audience effectively and drive conversions and growth.

Many agencies aren’t providing real value like they should.

We Speak Client.

Speaking Client is a positive thing.

Speaking Client means understanding what you’re trying to achieve, listening and strategizing on how we can help get you there.

Speaking client means talking about how we come together as a team to drive positive results for your business.

Speaking Client means not trying to intimidate you with technical details or jargon but rather educating, coaching and focusing on the punchline.

The punchline is executing the following: Helping you in telling your story. Speaking loud and proud about your value proposition and building tools for your customers to find you, have an amazing experience with you, buy from you and return.

Speaking Client is being proactive, empathetic, communicative, strategic, swift and efficient.

Speaking Client is Providing Value. Period.

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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