READ When I was in first grade at North Hill Elementary School in Rochester, Michigan, I’ll never forget a series of “run-ins” I had with a specific para-pro in the lunchroom. For whatever reason, she was just mean. She’d come over to our table and say really mean things, for what I thought was no…

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READ “Staying Sticky” means always giving others a reason to want to work with you AND never giving others a reason NOT to work with you. I’m huge on this concept. It’s not easy to understand how to do, or how to execute, but it starts with thinking about always providing the most value and…

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READ Speaking Client is Important to Us. Here’s what it means. Unfortunately, there’s still an “anti-client” sentiment or at least undertone out there in many agencies. There are “client memes” and “client jokes” as well as “age old adages” that agencies yuck it up over. Some call them “war stories.” This is because most agencies…

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READ Do you remember your first boyfriend or girlfriend? I mean, your first SERIOUS boyfriend or girlfriend. Not the love of your life, necessarily, but someone very important to you. Someone you think of often, even have dreams about? Okay, I’ll calm down now. But for real though, this “person” to me was actually not…

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