WATCH READ Let’s start super simple on this one. Does your business have a Gmail account? What I mean by this is one of two things… 1. Do you have a G-Suite account that hosts your company’s email? If you’re a small to mid size company, there’s a solid chance you do. Many companies I…

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READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…

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WATCH     READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…

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WATCH READ WHAT? YOU’RE MOVING TO SPAIN?! This is what I expect everyone’s reaction to be, which is probably why I haven’t told many of you face-to-face yet. Let’s be honest, it’s completely knocking the needle on the record player of our typical conversation about the status of your project or business goals. It’s not…

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WATCH     READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…

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WATCH     READ In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing. In this case, we’re talking about…

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WATCH     READ Ah, the full width, long scroll website format. It’s been trendy, and the data shows it’s worked well, and is probably actually here to stay. You know the one. Images are full width, responsive, and the main nav items anchor you down the page. The scrolling is cool, and it’s faster…

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WATCH     READ We just wrote about the Ideal Desktop Website Layout. Now, it’s time to talk Mobile Responsive Web Design. The data shows that verticals like retail, convenience stores and restaurants are getting 70-80% of their traffic from mobile phones, while the rest of the websites are still around 39% mobile traffic share.…

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WATCH     READ Nobody will ever not care what their website’s homepage looks like. It’s usually your brand’s first impression on a potential net new customer, and a show of strength to your current customer base. You want it to be well thought out and effective. You also want to allow your web design…

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