Why Marketers Need To Know About The New Facebook Collaborations Manager

Why Marketers Need To Know About The New Facebook Collaborations Manager

By: Paul Hickey, Founder and Lead Strategist

You know that there are tens of thousands of Americans that get paid to show products and talk about services in their Instagram and Facebook posts, right?

Like, it’s real.

If you’re a Facebook/Instagram hater (and I know a lot of you marketers are but don’t really admit it), or if you just feel like it’s too hard to weave into your already busy schedule, or don’t believe it will work for your business, it’s not long before you really don’t have a choice.

Instagram has 1 Billion Daily Active Users.

Facebook still dominates everything. Yes, in spite of negative press, etc.

And Zucks as just released another killer product called Facebook Collaborations Manager.

This is a freaking game changer, mark my words.

Up until know, “Influencer Marketing” (the act of a brand or organization paying a human to post their product on Social Media) has been the Wild Wild West. No pricing system, no way to connect other than DM’ing a million people, which takes forever and is never-ending.

One look at Facebook Collaborations Manager tells me it’s the future of Social Media Marketing, likely even more so than Facebook Ads.

It’s allowing the Brand to connect with the Creator (Influencer) and for Creators to register and showcase themselves to brands.

GAME CHANGED.

I’m recommending all brand managers / marketers / small business owners apply for access by clicking Apply As A Brand.

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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