READ Yo, so I get it. I feel you. I mean, I may seem like I don’t have as much experience as you, but I’ve been in the game for 18 years. I started with fax machines. Making copies. Making print pieces and passing them out by hand to the media. I mean, I know…

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READ It’s okay. It’s NOT a dumb question. Everyone wants to know. Everybody asks it. The answer is not clear to many who are not true practitioners, but all marketing directors, marketing managers, small business owners and sometimes even CMOs and CEOs really want to know. There are philosophical differences between the two, like when…

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READ We’ve all been there before. That place of feeling like something is missing, forgotten, overlooked, lost in the shuffle. Whatever the reason or excuse, something was forgotten and is now missing. Unfortunately for website owners (people responsible for the content on their website), whether you’re in the marketing department, or are running a business,…

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WATCH READ   Take it back, take it way back, take it way, way back! Many of you are responsible for updating your website’s content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system. Chances are, you’ve also needed to go back to an older version of your website to…

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WATCH READ   Attention Website Content Managers! You know who you are. You are responsible for making simple, basic changes to your companies website, but have a ton of other job responsibilities as well. I’m here to help with another WordPress Tip! If you’re looking for how to add something to your main menu navigation,…

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WATCH READ   I’ve been updating content on WordPress sites since 2008. Without question, it’s a platform that has helped me build my business value over the years, whether it be building out my first WordPress website with killer fantasy football content – NoOffseason.com – from 2008-2011, or building website after website for clients in…

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Listen Read Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, driving a consistent increase in web traffic. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet…

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Listen Read This particular client wanted to know how to optimize a library of PDF files for SEO. I thought it would be a good one to record into a podcast form, as this information is valuable for any business looking to maximize SEO value from whitepapers, downloads or any PDFs in their resource library.…

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