WATCH READ What was the lowest Bounce Rate we saw in 2017? What vertical did it appear in? It’s all broken down in our 2018 Data Download. (and the video below…) Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years.…
Read MoreWATCH READ I talk about Bounce Rate more than anyone I know. Bounce rate is the best top level metric to understand how effective your website is. Bounce Rate is engagement rate flipped upside down – the lower the Bounce Rate, the better. I love Bounce Rate so much, I threw a party to…
Read MoreREAD To me, nothing beats the feeling of launching a new website. When you point that A Record, watch the propagation across the internet, and see that new page resolve when you refresh your browser on all of your devices. Ahhhhhhhhhh. The new website. No matter how many pages or how much web traffic a…
Read MoreWATCH READ Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don’t get sucked in or fall down the rabbit hole. Look…
Read MoreWATCH READ It’s different for every business, but at some point in time, whether weekly, monthly, quarterly or annually, your organization wants to make changes to the website. Sometimes it’s wanting to get strategic and improve for conversion optimization, such as moving around elements of various pages, changing button placements, updating web copy and imagery…
Read MoreWATCH READ Data Driven Daily Tip – November 22, 2017: Today I’m going to really quickly show you our process for using Google Analytics Data to Drive Design on your website. 1. We’re going to look at your top pages and see which have the highest and lowest bounce rates. 2. Then we’re going to…
Read MoreWATCH READ Data Driven Daily Tip – September 6, 2017: Wondering how to use data to to drive design? One logical way is to take a look at your competition’s web traffic and engagement rates, bounce rate, time on site and average visit during. We like to find commonalities in design, layout, content, navigation, calls to…
Read MoreWATCH READ Yo Yo, check it out. Time to spit some game about some geeky stuff. Today’s topic is perhaps the most important metric for a Google Analytics Expert – Bounce Rate. What is bounce rate? It is a metric that Google Analytics created to measure the quality of a session / user. When you…
Read MoreWATCH READ Data Driven Daily Tip – August 30, 2017: Wait, what is Bounce Rate again? Oh, okay, you get it. But do you understand how to use it? Let’s break down how to use Bounce Rate – the infamous metric. A few other posts on Bounce Rate include: Introduction to Bounce Rate (definition of bounce…
Read MoreWATCH READ Data Driven Daily Tip – August 29, 2017: What is bounce rate? It’s just very recently dawned on me that when I’ve talked about Bounce Rate for the last 10 years, maybe not many people have truly understood what I’m talking about. Let’s break down what Bounce Rate really means. Also, I do a much…
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