Small Business Owners, Entrepreneurs and Marketing Directors at small brands / emerging brands should love this one.
Have you ever tried to sell anything to a Small Business Owner? It’s the hardest shit ever, seriously.
And with good reason. Whether they admit it or not, everything is personal. I’ve said before, business is about relationships, and relationships are personal.
And I’ve literally had clients tell me things like: “well Paul, this could have been my family’s new car. Let’s make it special.”
I agree. It is personal.
That’s why it’s imperative to ALWAYS PUT YOURSELF IN THE CLIENT’S SHOES.
Too many agencies have bullshit jokes about clients, make fun of clients behind their backs, and waste so much time trying to get clients to see things the agency’s way or force the paying customer into their process.
At Data Driven Design, our principles are in place to ensure a positive experience, no, the best possible client experience, as our goal is to be THE BEST CLIENT SERVICES COMPANY.