It's Personal (Principles of a Successful Web Design / SEO Company)

Principle #1: It’s Personal (Principles of a Successful Web Design / Software Company)

By: Paul Hickey, Founder and Lead Strategist

Small Business Owners, Entrepreneurs and Marketing Directors at small brands / emerging brands should love this one.

Have you ever tried to sell anything to a Small Business Owner? It’s the hardest shit ever, seriously.

And with good reason. Whether they admit it or not, everything is personal. I’ve said before, business is about relationships, and relationships are personal.

And I’ve literally had clients tell me things like: “well Paul, this could have been my family’s new car. Let’s make it special.”

I agree. It is personal.

That’s why it’s imperative to ALWAYS PUT YOURSELF IN THE CLIENT’S SHOES.


Too many agencies have bullshit jokes about clients, make fun of clients behind their backs, and waste so much time trying to get clients to see things the agency’s way or force the paying customer into their process.

At Data Driven Design, our principles are in place to ensure a positive experience, no, the best possible client experience, as our goal is to be THE BEST CLIENT SERVICES COMPANY.

Click here to view all of our company principles.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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