WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and…

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WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist. Paul Hickey, Founder / CEO…

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WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of. Paul Hickey, Founder / CEO / Lead…

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WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…

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WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…

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