I’ve started to write quite a bit about all the different things I really like about the new Google Ads platform.
One new feature with the ad creation that this video walks you through is, Google Ads has added:
1. A third headline, meaning now you have 90 characters in your headlines instead of 60.
2. A second description line, meaning now you have 180 characters in your descriptions instead of 90.
This is important because if you are running old campaigns that have only two headlines or only one description, your quality score will be bypassed by your competitors that are taking advantage of this extra copywriting space.
Not only does this extra room to write give marketers a chance to get across more of their value proposition, but it really helps your quality score, meaning you could outrank your competitors without having to bid as high as them.
Google has made this change without really announcing it, so we wanted to bring it to your attention.