Posts Tagged ‘Digital Marketing’
How Google Adwords Express Allows You To Get In With Bigger Players
WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…
Read MoreWhat Is The Best Way To Embed Video On Your Website?
WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…
Read MoreHow To Use The Google Ads Keyword Planner Tool
WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven…
Read MoreHow To Use Google Adwords Express Data To Make Marketing Projections
WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
Read MoreHow Much Can You Spend Per Month On Google Adwords Express
WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
Read MoreThree Things Small Business Owners Should Do To Grow Their Audience Online
WATCH READ Three things small business owners always need to be doing to grow their audience… 1. Create content every day and post it on every social media outlet 2. Run a targeted page promotion (explained in detail in this video) 3. Engaging on LinkedIn – searching hashtags related to your business on LinkedIn, seeing…
Read MoreWhat Is SEO? Search Engine Optimization For Small Businesses Demystified
WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
Read MorePodcast Episode 221: Amazing Entrepreneur Danielle McGee Gets An Alexa Flash Briefing
Listen Read This episode is me getting PUMPED on an Instagram Story about the launch of a shiny new Alexa Flash Briefing for entrepreneur Danielle McGee and her business Black Business Boom, highlighting Black-owned Businesses in Middle Tennessee. Enjoy! Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder…
Read MoreMarketers: Do You Really Know Your Target Audience?
READ This isn’t a “how to” blog. This is a straight up “tell you what to do” blog. Marketers (and when I say “marketers” I’m referring to everyone from Small Business Owners to CMOs – you need to KNOW your target audience. I’m not saying “understand” or “analyze and synthesize their every movement” and “use…
Read MoreHow To Import Your Google Contacts Into Mailchimp: Email Marketing Tip – Data Driven Daily Tip 223
WATCH LISTEN READ Attention marketers and small business owners. Stop wasting time thinking about how often you should send email blasts to your contacts. Instead, just get started. Step 1 is to create a free Mailchimp.com account if you don’t already have one. Step 2 is to log in and connect it to your Gmail…
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