WATCH READ Specific Tactics for Fashion Brands to use to improve their website design and digital marketing net new customer acquisition. I spoke to the Nashville Fashion Alliance, and showed owners and marketers of several emerging fashion brands and small businesses the data relevant to fashion industry websites and digital marketing strategies. In doing my…

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WATCH     READ You may have heard of A/B Testing or Split Testing to improve your website’s optimization, but is A/B Testing, really? A/B testing is when you actually send 50% of your web traffic randomly to one variation of your website, and 50% of your web traffic randomly to the “original” version of…

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WATCH READ I can’t tell you how many times in the last 15 years of building websites and running digital marketing campaigns that prospective clients have wondered why digital marketing campaigns aren’t working. “My Google Ads campaigns aren’t working.” “Facebook Ads don’t work.” “I get most of my clients via word of mouth anyway.” Okay,…

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READ I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…

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WATCH   READ Don’t be hesitant to make simple basic changes to your website based on what the data is telling you. For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our…

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