Facebook Ads Company Nashville | Data Driven Design

HOW WE PLACE FACEBOOK ADS

Quite Honestly, There’s an awful lot going on in Facebook Business Manager and Facebook Ads Manager These Days. We Can Help.

After two years of consistently deploying Facebook Ads for clients, and for our brand, we finally know the ins and outs and nooks and crannies of the constantly evolving ad platform. It’s extremely powerful, allowing brands to garner attention at a low cost, deploying creative videos, imagery, shopping ads, offers.

Like us, Facebook is all about the data and ROI as well, allowing businesses and brands to set objectives and goals that include tracking website clicks, purchases, phone calls, and even store visits.

On top of that, you can target any type of person, group, job title, geography or behavior.

It’s freaking intense, but an amazingly powerful brand building and revenue generating tool.

Below is more information on how our process and services work as it relates to deploying Facebook Ads for your company.

Facebook Ads

How It Works

  • Choose Your Objective

    Awareness:

    • Brand Awareness – Increase awareness for your brand by reaching people who are more likely to be interested in it.
    • Reach – Show your ad to the maximum number of people.

    Consideration:

    • Traffic – Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.
    • Engagement – Get more post engagements, Page likes, event responses or offer claims.
    • App installs – Get more people to install your app.
    • Video views – Get more people to view your video content.
    • Lead generation – Drive more sales leads, such as email addresses, from people interested in your brand or business.
    • Messages – Get more people to send messages to your business in Messenger.

    Conversion:

    • Conversions – Drive valuable actions on your website or app like eCommerce purchases.
    • Catalog sales – Create ads that automatically show items from your catalog based on your target audience.
    • Store visits – Get more people nearby to visit your brick-and-mortar locations.
  • Determine Target Audience

    The Targeting Capabilities in Facebook Ads Manager Include:

    General Audiences:

    • Location
    • Age
    • Interests
    • Behaviors
    • Job Titles
    • Employees of Companies

    Custom Audiences Using Facebook Tracking Pixel:

    • People who have visited my website in the last 30-90 days
    • People who have taken specific actions on my website in the last 30-90 days
    • Email Lists (yes, this means showing your ad on Facebook to people who are already on your email list)
    • Look-alike audiences (Facebook finds other people who “look like” people above. 🙂
  • Your Budget and Schedule

    • How much do you have to spend on a per ad basis?
    • What is your total monthly budget?
    • When is your campaign start date and end date?

    Of course we know you may need help determining all of this. That’s why we also offer our Digital Strategy Consulting Services.

  • Your Ad Copy and Creative

    When placing your ad, first you have to consider what type / format of ad you want to use. Facebook offers the following options:

    Then, you just need to consider what headline, body copy, call to action (below) and landing page URL you want on your ad.

GET STARTED NOW!

What are we waiting for? Please fill out our questionnaire below!