When most marketers and small business owners think of posting on LinkedIn, they think of posting on their own personal profile, which makes sense. Personal LinkedIn Profiles are easy to increase visibility with, as you can simply invite anyone to connect with you.

Then, when making posts, you’re able to gain a lot of visibility in the feed.

However, posting on LinkedIn Business Profiles is different. You can make the same kinds of posts (upload a video, photo, or write up to 1,200 characters, embed links to articles, etc), but your posts won’t have the immediate visibility that they would if they were posted on your personal profile.

This is a very similar concept to Facebook. The advantage to posting on a company LinkedIn page is that you can increase the desirability to potential employees and prospective clients.

You can also boost posts and run ads off of the LinkedIn profile, as broken down in this post.

But, like Facebook Business Pages, it’s hard to build a following. Unlike Facebook Business Pages, the data shows that simply posting daily on your LinkedIn Business Page actually works as a strategy to gain organic visibility and followers.

Watch the video above for the proof!

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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