Data Driven Daily Tip: What is the Facebook Tracking Pixel?

By: Paul Hickey, Founder and Lead Strategist

What is the Facebook Tracking Pixel? What does it do exactly and why should you need it if you’re a marketing director, VP or CMO.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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