Smart businesspeople will use their WordPress website as a true sales tool, NOT JUST a lead generation tool.

When most people think of "Return On Investment" related to their new website redesign project, they think of "how much net new web traffic is this site going to give me."

That's fine, but the reality is that's probably only 10% of the value you could actually be getting out of your website redesign project if you're thinking of it in the right way.

Case in point, advanced functionality in terms of a sales tool exists. And not the kind of sales tool that brings in new customers, but the kind that actually helps you close the deals with your current prospective customers - perhaps far more important than the former. 🙂

I'd like to introduce you to two WordPress plug-ins that are essentially extensions to the Form plug-in that we use on all of our website projects, Gravity Forms.

Recently a client asked if we could help them create "fillable PDFs" on their website that could be submitted via their website from the user. Enter Gravity PDF.

Gravity PDF is a Gravity Forms extension, that basically allows you to create your own fillable PDF forms on your website that can be filled out by your users within the browser and submitted to you via your website's WordPress Admin Panel.

Pretty amazing.

Another client request we've had lately (actually from a couple different companies) is to have the ability to allow a client to view and e-sign a contract as well as pay their initial downpayment for a sale all on one webpage.

Yep, enter the Gravity Forms Extension ApproveMe eSignature. This plug-in paired with any Gravity Form, allows for a verified eSignature to be added into a form. Now, taking this concept and pairing it with Gravity Forms' WooCommerce Product Extension, would allow for the ability to have a sign and pay all at once.

So, as you're thinking through your next website redesign project for your small business, think on how you can make your life easier and use it to help you with necessary business functions in addition to just being a lead generation tool or digital business card.

Your website can and should be much more.

Hit me up with any questions anytime at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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