WATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…
Read MoreWATCH READ So let me tell you about a little experience I had recently. Silly me. A client wanted to get rid of an old domain name as part of a website resign, and simply forward it over to another URL on a different site that they own. The business purpose made sense, they simply…
Read MoreWATCH READ Data Driven Daily SEO Tip – September 20, 2017: How do you competitors build up their web traffic? There are several ways to acquire data on how many backlinks you and your competitors have. One great way is to use the free Moz Open Site Explorer Tool. Just visit Moz.com and click the…
Read MoreListen Read Paul Hickey talks about the Audience Crossover concept, using Hip Hop artists as an example that businesses should emulate. This helps with Search Engine Optimization. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10…
Read MoreListen Read Breaking down Search Engine Optimization, link building, quality link partnerships, concepts and tactics to grow your business via ranking high on Google for your top keywords. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than…
Read MoreListen Read Data Driven Daily- Creating a Content Calendar. Paul Hickey talks about how to tactically find SEO opportunities and build an audience from scratch, driving a consistent increase in web traffic. Thanks for reading / watching – and have a great day! Paul Hickey has created and grown businesses via digital strategy and internet…
Read MoreWATCH READ Data Driven Daily Tip – August 23, 2017: We’ve already emailed all of our hosting clients and let them know that the debate is over. Not only will having an SSL certificate on your website simply help you with your SEO anymore, but your entire reputation may be damaged if you don’t have an…
Read MoreREAD Chances are you already knew (and it’s cool if you didn’t) that Google gives a slight nod to websites with SSL certificates over those that don’t have the shield installed. For less than $100/year, it has made sense for the last few years to get the Secure Socket Layer on your website, because even…
Read MoreREAD Thanks to the Spring Hill Chamber of Commerce for having Kate Hickey and I as Keynote Presenters at the August 2017 Chamber Luncheon. We worked with three Spring Hill businesses on their social media strategy for three months leading up to the event, pro bono. The results were incredible. Thanks to Anette at Rhino…
Read MoreListen Read In this episode I talk about Google Webmaster Tools, now known as Google Search Console. This is a free, critical SEO (Search Engine Optimization) tool. Learn more by listening now! Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling your story,…
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