WATCH READ There are many advantages to using the full Google Ads product, vs. Google Adwords Express (Google Smart Campaigns). You can ensure Spot 1 / Page 1 placement, if you’re willing to spend/bid high enough. You can also control various keyword match types. Ad Extensions are available and recommended. These help extend your brand…
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WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
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WATCH READ In January and February 2018, Kate and I presented at Data Driven Academy for Vanderbilt School of Business – Marketing Specialty. In this video, I get asked how much can be spent on a Google Adwords Express (Google Smart Campaign) Ad. Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC…
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WATCH READ I love talking to small business owners about tips and tricks to rank higher on Google. The real way is through organic search (SEO), by creating content every day, posting it on YouTube, your blog, LinkedIn, Facebook and all other social media outlets. Of course, following an SEO best practices checklist, optimizing your…
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WATCH READ Authenticity and Value Proposition. These are the two most important things when creating content for your brand. These are really the only things your target audience and especially your actual customers want to hear in your content. Every once in a while, I have the opportunity to sit down and talk in an…
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WATCH READ I get asked how to optimize social media pages and content for SEO (search engine optimization), and there are tactics to helping people find your content when they search on Social Media platforms like YouTube (tagging and titles), Twitter (hashtags), Instagram (hashtags), Facebook (still trying to figure this one out) and more… …But…
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WATCH READ Many business owners and marketers don’t really understand how powerful of a tool Google Analytics is, nor how easy it is to actually use. One interesting report is the Real Time Report. It shows you how many website users your website has at any given time of day or night. It also shows…
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WATCH READ I’ve long told Small Business Owners that they are subject matter experts at various areas of their own business. I’ve elaborated saying that they need to make content 365 days a year about their subject matter expertise. When they roll their eyes at me and tell me that what they know about isn’t…
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WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
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READ Each year, Halloween marks the anniversary of Data Driven Design, LLC. A year ago, going into 2020 (Year Four) I wrote a post about why I started the business, how thankful I was to have my team of nine full time employees (at the time), and thanking a ton of instrumental people who had gotten…
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