Podcast Episode 260: How To Build Multimodal Voice Apps Using Alexa Presentation Language - Data Driven Daily Tip 339

Podcast Episode 260: How To Build Multimodal Voice Apps Using Alexa Presentation Language – Data Driven Daily Tip 339

By: Paul Hickey, Founder / CEO

Before I get into defining Alexa Presentation Language (APL), I have to define “Multimodal Voice App.”

What the heck is a multimodal voice app?

By now, we’re all somewhat familiar with what we can ask Alexa to do. Some of us way more familiar than others.

And by now, we should at least have some level of familiarity with what “Alexa Skills” are. They’re simply applications built on top of Alexa, the same way mobile applications are built for the iOS App Store or Android Google Play Store.

So yes, it’s possible to build a voice-based application that does all of the things (and more) that/than a web-app or mobile app does. It’s also possible to fully integrate these voice-based apps (for Amazon Alexa – they’re called “Skills” and for Google Assistant they’re called “Actions” into preexisting web-apps and mobile apps.

For example, imagine signing up for a subscription service on a website, being able to then view it on your mobile app, but also being able to ask Alexa to bring up premium content on your Echo device or any Alexa enabled device.

With me? Great.

Okay, now consider the fact that Amazon has not only Alexa-abled cars, headphones, etc. but they’re also selling tens of millions of devices with screens.

The Echo Show and Echo Show 5 are super popular, and the Spot still exists, as well as Amazon Fire app that is also Alexa-enabled.

So voice-based apps that are designed for more than one type of device (i.e. Echo and Echo Show and/or Echo Auto and Amazon Fire) are called Multimodal Voice-based apps. They’re voice activated and voice navigated, but they also have visuals.

Okay, now that we’ve cleared that up, let’s talk about Alexa Presentation Language (APL).

This is how the Alexa Skills Kit (for developers) allows you to design for multimodal Alexa Skills. This video shows you some cool features about designing and testing using the APL Authoring Tool and my Echo Show 5 Device.

The link I’m on in this video is this one – https://developer.amazon.com/alexa/console/ask/displays

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

RELATED ARTICLES:

COMING AUGUST 7, 2020

SAVE THE DATE

FOLLOW PAUL ON IG

For Data Driven Daily Tips and Motivation

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”