ABOUT DATA DRIVEN DESIGN

We are a small, scrappy,
WordPress & Voice Experience Design and Development team in a fully distributed remote workplace.
We use Data to Drive Digital Strategy.

Best-voice-alexa-developers and wordpress developers

WE ARE AN EXTENSION OF YOUR TEAM

Data Driven Design specializes on an opinion-free process, instead using data to design and consult on digital marketing strategies, execute WordPress web design and development, and voice applications for Alexa and Google Assistant.

Strategically saving on the overhead cost of a large, fancy office with beer on tap, Data Driven Design has specifically chosen to be a fully distributed remote work team based out of Nashville, Tennessee and Valencia, Spain.

We Get It.

We get it. We know you can hire any high schooler or college kid to build you a website on the cheap.

We’re also aware of the fact that there are really inexpensive website builder services like Wix.com, Web.com and even GoDaddy.

The fact is that most of our clients came to us after having horrible experiences with cheap services, unreliable service providers, dodgy freelancers, hidden fees, and projects that just took too long with no results.

Reliable WordPress Developers

HERE’S A LITTLE STORY ABOUT WHY WE BECAME DATA DRIVEN...

Once upon a time, a client had a friend over for dinner…

In 2011, I had just finished up a large website project with a reputable company, or so I thought. After months of working together, the website was done and ready to go live. On the eve of the launch, the CEO happened to have a friend over for dinner.

Excited and proud, he showed his friend the new website, set to go live in the morning.

Well, we all got an email asking us to come into the office first thing the next morning. The Website launch was on hold.

The CEO’s friend had some “opinions” that the CEO believed we needed to address.

The basis of his friend’s “opinions,” you ask? Well, he had a background in food packaging design, and somehow thought that our website wouldn’t get anyone’s attention who was passing through the frozen food section at a supermarket.

I. KID. YOU. NOT!

Kate-Hickey-and-Marcus-Whitney

Not only was it so far out of context and irrelevant, but it was solely based on what he felt something should look like, NOT based on any kind of data analysis, or understanding of the actual target audience, buyer personas, sales cycle of the business, or digital user experience.

Now, before you think I’m just being emotional, the facts are that this CEO decided to waste all his money and time that we had all spent working together on the new website, completely scrap it, and continue to pour 2-3 times as much money into continuing the web development product for another 1-2 years. A ridiculous business decision.

He wasted time. He wasted money. He wore people out.

Opinions waste time. Opinions waste money. Opinions kill productivity. Opinions hurt feelings.

Data provides proof. Data unites committees. Data breeds productivity. Data doesn’t lie.

From that day forward I vowed never to build another website or digital strategy NOT based on data.

And that is how we became Data Driven.

LEADERSHIP

CEO / LEAD DEVELOPER

COO / DIGITAL STRATEGIST

Spouses, not siblings, the Hickeys started Data Driven Design in Nashville, TN in 2016 after working in Web Design and Digital Strategy since 2007, and continued to grow the company as a fully remote and distributed workplace while moving their family to Valencia, Spain in 2018.

They currently reside in and work from Europe, but manage a wonderful team based in the United States, including Tennessee, Alabama, North Carolina, New York, Florida and more.

Learn more about the Hickeys below...