Vanderbilt University Owen Graduate School of Business – Data Driven Academy

Paul Hickey and Kate Hickey

Paul and Kate Hickey of Data Driven Design were invited to bring the Data Driven Academy to Vanderbilt University’s Masters of Marketing Program, part of the Owen Graduate School of Business. For a total of 8 hours, Paul and Kate facilitated discussions on Content Strategy, SEO, Facebook Ads, Social Media, Google Adwords and Google Analytics. Other topics discussed include navigating the business world and marketing world from both the agency and client side.