The Full Keynote. The Truth Is In The Data. Live at Red Letter Day 2017 at the City Winery in Nashville, TN, Digital Marketing Expert Paul Hickey pops off a gangster rap song based on the Geto Boys classic “Damn It Feels Good To Be A Gangsta.” “Damn It Feels Good To Use Data” wakes up the crowd and kicks off his 20 minute keynote presentation “The Proof is in The Data.”