OCTOBER 2017

This class covers seven main learning goals:

• Using data to understand your target audience
• Understanding social media algorithms & effective use of hashtags
• Differentiating posts to engage users
• Creating effective content with user friendly resources
• Building an editorial content calendar
• Effectively “boosting” posts to reach your target audience
• Local SEO

Instructors: Kate Hickey, Bailey Robbins, Paul Hickey