BUILDING A CONTENT STRATEGY FOR SOCIAL MEDIA & SEO
OCTOBER 2017
This class covers seven main learning goals:
- Using data to understand your target audience
- Understanding social media algorithms & effective use of hashtags
- Differentiating posts to engage users
- Creating effective content with user friendly resources
- Building an editorial content calendar
- Effectively “boosting” posts to reach your target audience
- Local SEO
Instructors: Kate Hickey, Bailey Robbins, Paul Hickey