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Web Design, Analytics, SEO and Social Media Marketing Insights.

Data Driven Design is a Nashville, Tennessee-based digital marketing and web design team. We Build Websites, Content and Custom Software. We use analytics, content strategy and relationship building to drive traffic to our clients’ websites.

This blog is our way of keeping you updated with what to be looking out for in the world of digital marketing to help you grow your business.

Founder / CEO / Lead Strategist Paul Hickey Blogs Every Day.

Consideration Is Key: New Google Analytics Metric! Sessions Per User – Why It’s Important

Professional Services Web Design – What Works Best Based On Data



Drive More Traffic To Your Website Using Facebook Ads: ViewContent Ads

Data Driven Web Design: What Works Best In Healthcare Vertical?

Reaching Your Target Audience: Building & Deploying Relevant Content For Age Groups

Digital Marketing Tip: How To Increase Your Web Traffic By 16x

Useful Data Point: Instagram Profile Links Are Most Likely To Drive Web Conversions

WordPress Tip: How To Move Your Blog Posts From One Site To Another

How To Turn Off Verified Phone Calls In Google Adwords Express

Changing The World Through Entrepreneurship: Podcast Episode 41 with Will Acuff

How To Manage Multiple Business Locations With One Facebook Page

Digital Marketing Tip: How To Set Up Remarketing Ads In Google Adwords

How To Tell If People Are Watching Your Videos – Website Analytics Tips

Building A Virtual Workplace: WHAT?! YOU’RE MOVING TO SPAIN?!

The Ideal Mobile Responsive Website Homepage Layout (Based On Data)

Web Design Best Practices: How Many Main Navigation Items Should You Have?

Web Design Data: What Was The Lowest Bounce Rate We Saw In 2017?

How Many Main Navigation Items On Average Do Websites Have?

WordPress Content Management Tip – How To Find Revisions

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Founder and Lead Strategist

Paul Hickey

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Data Driven Design is a Nashville, Tennessee-based digital marketing and web design team. We Build Websites. We use analytics, content strategy and relationship building to drive traffic to our clients’ websites.

We support agency partners, as well as work directly with brands.

By consistently following technical Search Engine Optimization (SEO) Best Practices, married together with our content writing and campaign design skills, and ability to understand and deliver quality content to the target audiences of our clients, we drive business results. We conduct digital strategy roadmap deliverables for most engagements, outlining Google Adwords, Bing Ads, Social Media Content Creation (Facebook, Twitter, LinkedIn, Instagram, SnapShot) and Paid Advertising Strategies, as well as SEO and data driven design recommendations for building a web presence likeliest to increase conversions.

This blog is our way of keeping you updated with what to be looking out for in the world of digital marketing to help you grow your business. We cover the following topics consistently:

  • SEO (Search Engine Optimization / Organic Search)
  • SEM (Search Engine Marketing / Google Adwords / Bing Ads)
  • YouTube Ads / Google Shopping Ads
  • Google Analytics / Conversion Optimization / Heatmapping
  • WordPress Design and Development
  • Shopify & ECommerce
  • Content Strategy / Blogging for Business
  • Social Media Content Strategy and Ads Management / Facebook Business Manager

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