Hi, I'm Paul Hickey!
I'm a Digital Creator.
I spend about 50% of my work time building WordPress websites for small businesses.
I spend about 50% of my work time running a Sports Card Investment and Content Creation business at NoOffseason.com.
In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.
This is why I create content on the following topics:
- WordPress Web Design and Development (including WooCommerce)
- Sports Cards Collecting, Investing and Sports Card Strategy
How I Got In Fast Company and CBS News Tampa: Why You Need To Think Of Your Blog Like A PR Person
WATCH READ I’ve long told Small Business Owners that they are subject matter experts at various areas of their own business. I’ve elaborated saying that they need to make content 365 days a year about their subject matter expertise. When they roll their eyes at me and tell me that what they know about isn’t…
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What Is SEO? Search Engine Optimization For Small Businesses Demystified
WATCH READ I just learned that 45% of Small Businesses don’t have websites! That’s crazy. If you’re a small business owner, please contact me at paul@datadriven.design and I will get you a website optimized for Google Search (SEO). What is SEO? It stands for Search Engine Optimization, and it basically means “ranking high on Google…
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Doing Your Job For The Money vs. Doing What You Love
WATCH READ In the Fall of 2014, I remember Kate and I had just moved into our new house in Spring Hill, TN, and I felt completely broke. That’s basically because we were. We had just spent all of our money on the down payment, and still had some minor credit card debt. Altogether, we…
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The WordPress Show: How To Use Yoast SEO and Yoast SEO Local Plug ins
WATCH READ The best way to optimize your WordPress Website for Organic Search (SEO) on Google is to use a plug-in called Yoast SEO. Yoast gives WordPress non-technical content managers the ability to add SEO Titles (also known as Search Engine Titles), Meta Descriptions to each page and score them against focus keywords. Yoast makes…
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Data Tea Podcast Appearance: SEO and Web Design Tips for Entrepreneurs and Small Business Owners
WATCH READ Rachel and Winfree, a Data Science and Analytics company in Nashville, Tennessee, had me on as a guest on their podcast, Data Tea, to give some web design and SEO tips for small business owners and “solopreneurs” and entrepreneurs trying to build their companies. I also talk about my company and how exactly…
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How SEO Works And Why Every Business Needs It
WATCH READ You can have a website, and it can be fire, but if nobody goes to the website. You’re done-zo! I couldn’t have said it better myself. In a guest speaking appearance at Summit High School in Spring Hill, Tennessee in 2018, Kate Hickey (COO of Data Driven Design and my awesome wife), explain…
Watch / Read / ListenThe latest from my Sports Card Collecting Blog
