Hi, I'm Paul Hickey!
I'm a Digital Creator.
I spend about 50% of my work time building WordPress websites for small businesses.
I spend about 50% of my work time running a Sports Card Investment and Content Creation business at NoOffseason.com.
In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.
This is why I create content on the following topics:
- WordPress Web Design and Development (including WooCommerce)
- Sports Cards Collecting, Investing and Sports Card Strategy
How To Use Data Over Opinions In Google Ads
WATCH READ How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018. There’s no need to debate what keywords to bid…
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How To Install The Facebook Pixel
WATCH READ In our Data Driven Academy class on how to deploy digital media (how to run Facebook Ads, mainly), I explain how to install the Facebook Pixel. More on the Facebook Pixel here.
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What Are The Full Capabilities Of Google Ads
WATCH READ There are many advantages to using the full Google Ads product, vs. Google Adwords Express (Google Smart Campaigns). You can ensure Spot 1 / Page 1 placement, if you’re willing to spend/bid high enough. You can also control various keyword match types. Ad Extensions are available and recommended. These help extend your brand…
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How To Use Google Adwords Express Data To Make Marketing Projections
WATCH READ Small Business owners can get a ton of data about their target audience without even running ads. Google Adwords Express, also known as Google Smart Campaigns, is a great way of projecting real data about how many people within a specific geographic radius or even group of separate cities, are interested in any…
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When Are You Paying For Clicks Vs. Just Paying For Impressions?
WATCH READ Many small business owners don’t understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get). Now, it’s not as simple as that when you get into the details, but at a…
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What Is The Google Adwords Grant For Non Profits?
WATCH READ There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it’s simply free money every month, but there are only certain ways Google allows non-profits to spend the money. 1. You can only use it on Google Ads full product – contextual 2. You can only bid up to $2.00…
Watch / Read / ListenThe latest from my Sports Card Collecting Blog
