Hi, I'm Paul Hickey!

Paul-Hickey-Web-Designer-3

I'm a Digital Creator.

I spend about 50% of my work time building WordPress websites for small businesses.

I spend about 50% of my work time running a Sports Card Investment and Content Creation business at NoOffseason.com.

In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.

This is why I create content on the following topics:

 

The latest from my WordPress, Voice Experience Design and Digital Strategy blog.

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What Is The Difference Between Google Adwords, Google Shopping and Social Media Advertising?

By Paul Hickey | February 15, 2021

WATCH READ It’s sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas. For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account. Google Ads come from paid advertising…

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The WordPress Show: How to Split Test Your Website’s Email Opt in Form

By Paul Hickey | February 15, 2021

WATCH LISTEN READ Sometimes the data leads you to put an exit intent pop-up on your website to collect email addresses from visits as they intend to leave your site. But what should you put on it? I prefer to allow the data to drive that as well. This video shows how you can use…

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The WordPress Show: How To Put Your WordPress Website On Alexa And Google Assistant

By Paul Hickey | February 15, 2021

WATCH LISTEN READ There is now an easy, turnkey way to literally put your WordPress website’s content on Alexa and Google Assistant. This opens up your website to a whole new rapidly growing audience of more than 500 million people using voice assistants on a daily basis to get information. You want your website to…

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What Is The Best Way To Embed Video On Your Website?

By Paul Hickey | February 15, 2021

WATCH READ What’s the best way to embed video on your website? I get asked this question all the time, and while YouTube is generally my answer, due to the fact that it’s free, easy to use and great for SEO, there is another solution that may be better depending on your situation. If you’ve…

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How To Use The Google Ads Keyword Planner Tool

By Paul Hickey | February 8, 2021

WATCH READ In this video, I teach Vanderbilt University’s Masters of Marketing program how to use the Google Ads Keyword Planner Tool. While it’s built for ad campaigns, it can also be used for using data to drive organic search, and business decisions in general.

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The WordPress Show: My Featured Image In WordPress Is Wrong – How Do I Fix It?

By Paul Hickey | February 8, 2021

WATCH LISTEN READ So you’ve uploaded a new featured image and published your awesome blog post, but there’s one small problem, right? The beautiful featured image you’ve loaded in isn’t showing on your blog page. In fact, some other, older image you posted as a featured image in a different blog post is showing in…

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The latest from my Sports Card Collecting Blog

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