Hi, I'm Paul Hickey!
I'm a Digital Creator.
I spend about 60% of my work time building WordPress websites for small businesses, authoring WordPress Plug-ins to create efficiencies, like The Voice Designer, and teaching people about WordPress eCommerce Solutions via WooCommerceUniversity.com.
I spend about 30% of my work time running an eCommerce Sports Cards and Digital Collectibles business at NoOffseason.com.
I spend another 10% of my work time authoring books and creating digital art in the form of NFTs (Non-Fungible Tokens).
In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.
This is why I create content on the following topics:
- WordPress Web Design and Development (including WooCommerce)
- Sports Cards Collecting (including Competitive Card Collecting)
- NFTs and Digital Collectibles
CHECK OUT MY RECENT PROJECTS
WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of.Watch / Read / Listen
WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns.Watch / Read / Listen
WATCH LISTEN READ If you’re looking to make your WordPress website more professional by giving your visitors the ability to make one-time or recurring payments via Stripe instead of PayPal, WP Simple Pay is a great solution for you. This covers how to acquire, install and configure WP Simple Pay to make your WordPress website…Watch / Read / Listen
WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…Watch / Read / Listen
WATCH LISTEN READ Are you having issues with your WordPress website URLs redirecting to the wrong pages? I may have a simple solution for you. I’ve used a plug-in called Redirection for almost 10 years now when I build WordPress sites. Its main purpose is to implement 301 redirects when redesigning websites. This is so…Watch / Read / Listen