Hi, I'm Paul Hickey!


I'm a Digital Creator.

I spend about 50% of my work time building WordPress websites for small businesses.

I spend about 50% of my work time running a Sports Card Investment and Content Creation business at NoOffseason.com.

In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.

This is why I create content on the following topics:


How To Generate Phone Call Leads Using Google Adwords Express

By Paul Hickey | March 2, 2021

WATCH READ In this Data Driven Academy appearance at Vanderbilt University Masters of Marketing class, I teach students how to use Google Ads Smart Campaigns (aka Google Adwords Express) to generate phone call leads for small businesses. This is something all small business owners should be aware of.

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How & Why Data Driven Design Got Started

By Paul Hickey | February 22, 2021

WATCH READ When Data Driven Design got named a top 25 voice company by Keri Roberts of Top 25 Today, I got a chance to sit down and tell the story of how Data Driven Design got started.

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What Are Google Ad Extensions?

By Paul Hickey | February 18, 2021

WATCH READ Why do some Google Ads take up more space than others? Specifically, the ones that have extra links below the main link. These are called Google Ad Extensions. This video explains more about what they are and how to implement them in your Google Ad Campaigns.

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The WordPress Show: How To Set Up Recurring Stripe Payments In WordPress Using WP Simple Pay

By Paul Hickey | February 17, 2021

WATCH LISTEN READ If you’re looking to make your WordPress website more professional by giving your visitors the ability to make one-time or recurring payments via Stripe instead of PayPal, WP Simple Pay is a great solution for you. This covers how to acquire, install and configure WP Simple Pay to make your WordPress website…

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How Google Adwords Express Allows You To Get In With Bigger Players

By Paul Hickey | February 16, 2021

WATCH READ If you’re a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It’s through Google Adwords Express Campaigns – also now called Smart Campaigns. This actually allows your business to run ads for as…

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The WordPress Show: Why Are My URLs Redirecting After I Change Them?

By Paul Hickey | February 16, 2021

WATCH LISTEN READ Are you having issues with your WordPress website URLs redirecting to the wrong pages? I may have a simple solution for you. I’ve used a plug-in called Redirection for almost 10 years now when I build WordPress sites. Its main purpose is to implement 301 redirects when redesigning websites. This is so…

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