Hi, I'm Paul Hickey!

Paul-Hickey-Web-Designer-3

I'm a Digital Creator.

I spend about 50% of my work time building WordPress websites for small businesses.

I spend about 50% of my work time running a Sports Card Investment and Content Creation business at NoOffseason.com.

In each of my entrepreneurial endeavors, I believe it's important to create a community. I strive to do this by creating helpful content for my audience (community members) to learn about the topics I'm interested in.

This is why I create content on the following topics:

 

The latest from my WordPress, Voice Experience Design and Digital Strategy blog.

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How To Tell If Google Analytics Is Tracking Properly

By Paul Hickey | March 24, 2021

WATCH READ Google Analytics is new. If you’re installing Google Analytics on a new website, you’re now using GA4 code. So how can you confirm that the GA4 code is tracking properly? This video shows you how to use the Realtime tab.

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What Are Google Analytics Conversion Reports?

By Paul Hickey | March 24, 2021

WATCH READ Want to learn how to use data to drive design and conversion improvements on your website? The first step is understanding how to use Google Analytics conversion reports. In this video, I explain how to use Google Analytics conversion reports to make data driven decisions related to your website and digital marketing efforts.

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What Are Google Analytics Engagement Goals?

By Paul Hickey | March 23, 2021

WATCH READ In this speaking appearance at Vanderbilt University, I teach the Masters of Marketing class what Google Analytics goals are and how businesses can use them to drive results and make data driven decisions regarding their digital presence.

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What Are Google Ads Match Types?

By Paul Hickey | March 9, 2021

WATCH READ If your business is interested in running Google Ads (the full product where you bid on keywords – not Smart Campaigns / Adwords Express), match types are arguably the most important thing you need to know about. This video explains.

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What Is A Routing Number In Google Ads?

By Paul Hickey | March 9, 2021

WATCH READ I’ve spoken and written at length about how great of a job Google Adwords Express (also known as Google Smart Campaigns) has done at generating phone call leads for businesses. In this video, I talk with Vanderbilt’s Masters of Marketing Class about routing numbers and why they exist.

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Why Google Ads is Overpriced

By Paul Hickey | March 8, 2021

WATCH READ Many marketers don’t really know this, but Google Ads is super overpriced, and has been for several years. The bidding structure of the full Ads product causes a myriad of scenarios where it very rarely makes sense for any small business to participate in traditional Google Ads.

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The latest from my Sports Card Collecting Blog

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