Would you really automate your personal posts through Buffer or Hootsuite?
I understand why businesses want to automate this process, but for real, you’re at a bar with your friends posting something to Insta, and you’re going to pause and say, “wait a minute, I also want this on Facebook, Twitter or Tumblr, let me post this through Buffer or HootSuite or Sprout Social.”
That’s absurd. Brands and businesses need to be as human as possible and as native to the platform as possible.
Being careful about using Instagram’s integration toggles is a best practice, let alone an automated scheduling tool.
We just caution small businesses against this, because it basically helps small marketing teams NOT do what they’re supposed to do.
You can’t work out your biceps and expect your legs to get stronger.
The best tool for social media posting is your own organizational skill, your drive and desire and discipline to post consistently, and the actual work as a practitioner to post natively on each platform.
That is not only how you’ll get the best results from a numbers standpoint, but it’s how you’ll truly connect with your target audience – which is the name of the game.
So the best social media automation tool is to NOT use a social media automation tool. Post natively to the platform.