WATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…

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WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…

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WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…

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WATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…

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WATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…

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WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…

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