Posts Tagged ‘Google Adwords’
SEM WTF? What is Parallel Tracking In Adwords? Data Driven Daily Tip 179
WATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreGoogle Adwords To Become "Google Ads" – What Does This Mean For Marketers?
WATCH READ Good for Google. They’re rebranding Google Adwords to “Google Ads,” but it doesn’t seem to just be an aesthetic rebrand. It appears that it will actually mean something to marketers and digital strategy practitioners and everyone from CMOs to Small Business Owners. The announcement on the rebrand is here, and the announcement on…
Read MoreGoogle Adwords: What Will Get Flagged?
WATCH READ In Your Ad Copy: What Can You Do? What Can’t You Do? Certain things, surprisingly, are off limits when it comes to Google Adwords and Google Adwords Express contextual ad copy. You get basically 30 characters per headline (two headlines) and 80 characters of description text to describe your product, service, value proposition…
Read MoreThe Ideal Small Business Digital Marketing Mix
WATCH READ The number one question I get from small business owners is – what’s the best marketing mix for me? How do I acquire customers? How long should I do each thing? What is “The Formula?” … This is a great clip from Data Driven Academy where I answer a question by Kelly Savoca…
Read MoreDigital Marketing and Web Design For Brick and Mortar Retail
WATCH READ If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way. 70%-80% of people viewing your…
Read MoreGoogle Adwords: How Come I Never See My Own Ad?
WATCH READ Breathe easy. You don’t want to see your own ad. Here’s why… One of my most frequently asked questions is by clients who don’t understand why they don’t see their own ads when running Adwords campaigns. They’re bidding on the top spot. They’re ready to rock. They search for their own keywords, hoping…
Read MoreHow To Write for SEO | SEO Writing Assistant From SEM Rush
WATCH READ Yo, one question I’ve gotten for years from clients, partners and co-workers, and STILL get all the time, is how to write for SEO. Both conceptually and tactically. From a conceptual standpoint, it always makes sense to write for the user first, establishing a voice that they can relate to and make it…
Read MoreMarketing Tip: You Don't Need To Design Web Banner Ads Anymore
WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…
Read MoreHow To Turn Off Verified Phone Calls In Google Adwords Express
WATCH READ So if you’ve seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses. Google Adwords Express is especially good at tracking verified phone calls. So if you’re looking to get people to book…
Read MoreDigital Marketing Tip: How To Set Up Remarketing Ads In Google Adwords
WATCH READ As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising. The data shows that the average conversion path (amount of digital touchpoints that a user has to have…
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