Digital Strategy
How People Find eCommerce Websites vs. Non-eCommerce Websites
WATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending…
Read MoreHow To Turn Off Verified Phone Calls In Google Adwords Express
WATCH READ So if you’ve seen or read any of my content on Google Adwords Express, you know my love affair for the low cost platform as it relates to generating leads for small businesses. Google Adwords Express is especially good at tracking verified phone calls. So if you’re looking to get people to book…
Read MoreHow To Install A Facebook Pixel In A Shopify Site
WATCH READ So by now you’ve surely heard about the Facebook Pixel and what it does, right? Okay, maybe you’re confused, and I get it, so here goes: The Facebook Pixel is a snippet of code that every website should have on it for two reasons: 1. It allows you to deploy Facebook ads…
Read MoreWhy I'm Heading To VoiceCon And Pumped About It
READ Ask anyone I’ve ever worked super closely with, and they’ll likely agree that I’m not one to waste time going to conferences. Conferences are usually productivity killers. Not workshops or webinars, that take 1-2 hours out of your day, but freaking conferences – that take multiple days and nights out of your week. But…
Read MoreNot Seeing Demographics & Interests Data In Google Analytics?
WATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
Read MoreHow To Manage Multiple Business Locations With One Facebook Page
WATCH READ So this one is super relevant to brand marketers for franchises or any kind of chain (restaurants, coffee shops, office supply stores, cell phone companies, retail stores) – any business with multiple business locations. If you’re frustrated with multiple business pages representing each store location of your brand, you can and should create…
Read MoreWebsite Content Management Tip: The Wayback Machine
WATCH READ Take it back, take it way back, take it way, way back! Many of you are responsible for updating your website’s content in platforms like WordPress, Shopify, Drupal, Sitefinity, Sitecore or some other content management system. Chances are, you’ve also needed to go back to an older version of your website to…
Read MoreThe Reality of Responsive Web Design
WATCH READ Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented. The impact is sometimes a complete lack of awareness…
Read MoreDigital Marketing Tip: How To Set Up Remarketing Ads In Google Adwords
WATCH READ As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising. The data shows that the average conversion path (amount of digital touchpoints that a user has to have…
Read MoreWordPress SEO Tip: How To Fix XML Sitemap Issue In Yoast Plug-in
WATCH READ I blog a lot about digital marketing, Google Analytics Tips, Google Adwords Intricacies, Facebook Business Manager Features and Search Engine Optimization. I’ve recently realized that there’s almost an unlimited amount of content for me to blog about in each of those platforms. However, after several years of building and managing content in WordPress…
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