Digital Strategy
SEO Tip: Benefits Of A Verified Google My Business Listing
WATCH READ Let’s start super simple on this one. Does your business have a Gmail account? What I mean by this is one of two things… 1. Do you have a G-Suite account that hosts your company’s email? If you’re a small to mid size company, there’s a solid chance you do. Many companies I…
Read MoreHow To Tell If People Are Watching Your Videos – Website Analytics Tips
WATCH READ I’ve had a lot of inquiries about how to host videos on websites, and while YouTube is a great platform, the one I’m the most bullish on is called Wistia. In this video, you can see a case study of exactly how we use Wistia to host videos on our clients websites, then…
Read MoreWhy “Crushing It!” by Gary Vaynerchuk is different.
READ For a few short hours, I was constantly overwhelmed with the contradictory feeling… This book is so good that I can’t wait to put it down. If you’re like me you get it. Every single freaking word makes so much sense that you just want to shut it and get back to work. In…
Read MoreDesktop Website Trends: Data Drilldown
WATCH READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
Read MoreMobile Website Trends: Data Drilldown
WATCH READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…
Read MoreData Is Great, But Not Without Context
WATCH READ In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing. In this case, we’re talking about…
Read MoreTake-away: Users Want More Than One Page
WATCH READ Ah, the full width, long scroll website format. It’s been trendy, and the data shows it’s worked well, and is probably actually here to stay. You know the one. Images are full width, responsive, and the main nav items anchor you down the page. The scrolling is cool, and it’s faster…
Read MoreThe Ideal Mobile Responsive Website Homepage Layout (Based On Data)
WATCH READ We just wrote about the Ideal Desktop Website Layout. Now, it’s time to talk Mobile Responsive Web Design. The data shows that verticals like retail, convenience stores and restaurants are getting 70-80% of their traffic from mobile phones, while the rest of the websites are still around 39% mobile traffic share.…
Read MoreThe Ideal Website Homepage Layout (Based On Data)
WATCH READ Nobody will ever not care what their website’s homepage looks like. It’s usually your brand’s first impression on a potential net new customer, and a show of strength to your current customer base. You want it to be well thought out and effective. You also want to allow your web design…
Read MoreWeb Design Best Practices: Does The Auto Slider Really Work?
WATCH READ We’ve been writing a lot lately about the ideal homepage design elements, and soon we’re going to reveal that layout based on data. One critical element to the homepage is what to do above the fold. Not just in the main navigation, but in the space that we call the “hero…
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