WATCH READ Data Driven Daily Tip – August 15, 2017: What are Google Adwords Express ads? How are they different from regular Google Adwords Ads? Should your business be into them? In this video I take a little shallow dive into the difference between Adwords Traditional Search and Adwords Express. In short, Adwords Express allows you…

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WATCH READ Data Driven Daily Tip – August 14, 2017: The Facebook Audience Insights Tool gives amazing data for you to analyze to understand if your audience is on Facebook (and they are). Get smart about your marketing strategy. I’ve been in several meetings with prospective clients who don’t believe their audience is on Facebook.…

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WATCH READ Data Driven Daily Tip – August 11, 2017: 9 out of every 10 Google Analytics accounts doesn’t have Goals/Conversions set up. This puts your company at a huge disadvantage not to have Goals set-up. Goals allow you to track qualified web visits and conversions, and attribute them back to a referral source. In…

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WATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…

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WATCH READ When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything. You see, if you’ve ever met me or read any of my…

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WATCH   …but the saga isn’t over yet. No, no. You still need to go into your Facebook Business Manager after your client or co-worker has accepted your request and add yourself.That looks like this…    READ I’ve been using Facebook Business Manager for about a year. It was launched by Facebook to make it…

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WATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…

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