Posts by Paul Hickey
Content Marketing: How We Would Do Snapchat
WATCH READ In a recent strategy session with SnapShot Interactive, I was asked how we’d do Snap Chat marketing if given the opportunity. The answer is quite simple. We’d follow the same process we do for all of our digital marketing. We’d build the content calendar, identify the piece of content on the calendar that…
Read MoreSEO | How-To Build Quality Link Partnerships
WATCH READ In this quick snippet video at SnapShot Interactive, I discuss a relevant example from my past life as a fantasy football blogger on how to build quality SEO link partnerships via audience crossover techniques. Great for building actual quality backlinks and more importantly, web traffic that has a solid chance to convert. It…
Read MoreHow To Get More Engagement From Your Facebook Posts | Long Form Blog Hack
WATCH READ We tried an experiment recently to see how much extra engagement long from blog posts actually copied and pasted into Facebook posts would get, vs. a simple 1-2 sentence intro and a link to the blog post. The results are pretty interesting. Essentially, we found that when you write an entire blog post…
Read MoreGoogle Adwords: First Position Bid vs. First Page Bid
WATCH READ We manage Google Adwords Accounts for a few dozen active clients, with monthly budgets ranging from $500 / month to $35,000 / month. The way Google Adwords works is on a daily budget basis. Each campaign has it’s own daily budget, which, when exhausted, causes clients ads to stop showing for the day.…
Read MoreThree Crucial Mistakes Everyone Makes In Bing Ads
WATCH READ Recently, we took over a client’s Google Adwords Account and Bing Ads Account and did our typical Google Analytics deep dive to figure out where immediate optimization could occur to trigger short term wins and ROI. This client in particular is straight up eCommerce, selling direct to consumer on the Magento platform. One…
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